Customer Story Marketing System
Turn Customer Conversations Into Your Most Powerful Asset
Capture authentic customer stories with journalism-grade storytelling, then multiply their impact with AI. Build a content engine that gets smarter with every interview. For founders building in public, we also offer a dedicated personal content service — one monthly interview, LinkedIn posts written in your voice, and your investor update handled for you.
What We Do
More Than Interviews — A Full Content Partnership
Customer interviews are our core, but we bring storytelling expertise across every format.
Customer Interviews
Remote, professionally produced conversations that capture authentic stories. Our primary service and the foundation of your content engine.
Event Coverage
Capture customer stories, keynotes, and moments at your conferences and industry events.
YouTube Management
Management of your YouTube channel, including paid ads to increase your reach.
Custom Content Production
Brand documentaries, internal communications, and bespoke video projects tailored to your needs.
AI-Powered Intelligence
Like ChatGPT — But It Only Knows Your Customers
Every interview becomes searchable knowledge. Our AI-powered interview search lets any team search your interviews using natural language — no more digging through folders or rewatching hours of video.
Sales Enablement
"Show me testimonials about ROI from healthcare customers"
Find the perfect customer story for every prospect in seconds.
Product Intelligence
"What feature requests come up most in enterprise interviews?"
Surface pain points and feature requests across hundreds of conversations.
Marketing Content
"Give me 5 customer quotes about our onboarding experience"
Generate content briefs and pull quotes without rewatching hours of video.
Leadership Insights
"Summarize the top 3 reasons customers chose us over competitors"
Strategic intelligence from the voice of your customers.
Your content engine gets smarter with every interview. Human storytelling, enhanced by AI.
Meet Steve
Journalism-Grade Storytelling Meets Business Growth
Steve doesn't just record interviews — he uncovers the narratives your customers didn't know they had. A decade in science, five years building companies, and five years in journalism give him a rare mix of rigor and pattern recognition for every customer conversation.
Work featured on the BBC and Top Gear — broadcast-grade storytelling
Broke the Dieselgate emissions story — proof he finds the stories that matter
A decade in science, five years building companies, five years in journalism — pattern recognition that surfaces what others miss
Hundreds of customer interviews produced — he knows what makes people open up
See Our Work
Quality You Can See
Watch our highlight reel to see the production quality we deliver for every client.
YouTube Shorts
How It Works
From Zero to Content Engine in 90 Days
Phase 1 · Days 1–14
Discovery
We audit your existing content, identify ideal customer stories, and build your interview pipeline.
Phase 2 · Days 15–60
Production
Remote interviews recorded, edited, and transformed into long-form videos + AI-generated shorts.
Phase 3 · Days 60–90
Growth
Content published, paid ads launched, AI-powered interview search live. Your marketing engine is running.
FAQs
Frequently Asked Questions
Explore Options
Find the Right Fit for Your Team
Every project is custom-scoped. Choose a starting point and we'll build a proposal around your goals.
AI-Powered Search Tools
Search your interviews like ChatGPT
Ongoing Monthly Support
Continuous interviews & ads management
No commitment — we'll scope a custom proposal based on your needs.
Prefer to reach out on LinkedIn? DM me here.
Who Is This For?
If you have stories worth telling but not the time or team to tell them — we're your partner.
Venture Builders
Accelerators, studios, investors, corporate programs, and state-wide initiatives. We work with accelerators to tell the stories of every founder in their portfolio.
See accelerator packages →Community Storytellers
People who want to tell the stories of their community or portfolio.
Value-Add Investors
Investors who want to add value beyond capital — through visibility and content.
Growing Companies
Companies scaling but without the in-house team to match their ambition.
Founders
Early-stage founders who need to tell their story consistently — to attract customers, talent, and funding. We interview you monthly, write your LinkedIn posts, send your investor update, and publish everything for you.
See founder packages →